An Open Letter to Beauty Business Giants such as............. Proctor & Gamble, L'Oreal, Maybelline, Cover Girl, Estee Lauder, Unilever, Shiseido, Clairol, Henkel, Avon, Mary Kay, Yves Saint Laurent, Clarins, Revlon, MAC, Alberto Culver, Lancome......... Dear Cosmetic Giants, We know you want us to look our best, feel our best, and be all that we can be, but is your product reaching all of us around the world?  Allow Apex Translation Services help you spread the word! Your thriving business can go further.  By further, we mean you can be understood by every country you wish to sell your lipsticks and hair coloring!  When North America was embracing that "au naturelle" look in the late 60s and early [...]

Translations Are Challenging:  Metaphrase vs. Paraphrase; Etymology and Semmes; Art vs. Science; and finally, Language Localization - Has the World Actually Changed? It seems that down through the ages, people like Cicero, Martin Luther, John Dryden, Samuel Johnson, Johann Gottfried Herder, and Ignacy  Krasicki (all translators, in addition to their day jobs) seemed to have much respect, not to mention a viewpoint, concerning the translation of the written word. See https://en.wikipedia.org/wiki/Translation. Take, for example, the word "actual" in English.  As one continues to read on the aforementioned Wikipedia page, there are many definitions to consider as actual is translated in a few of the listed languages.  And, if you don't have a migraine yet, read on. Allow [...]

Put simply, we want the grasp of the global economy and world-wide marketplace, so your company can grow to its prosperous potential.  This means your company might need to connect with ours and vice-versa.  The world awaits with just a small click, but how do we commence with China?  How do we start to communicate? Take a look at the culture today.  You turn on television or, more probably, you search online for language learning, and there are many companies hawking software which would enable the viewer to learn another language.   Even if one was a high school failure at Spanish or French, Year 2, one could conceivably work on some conversational phrases, practice some pronunciation, and learn [...]

We at Apex Translation Services keep our eyes on language simply because it is a living entity.  Expressions in English used four hundred or even two hundred years ago sound unfamiliar to our ears, and we're not quite sure of their meaning.  It is then, we head to our relations who number their advanced years in wisdom or advice attained (and who admittedly have heard just about everything) on what seems to us like something spoken in a galaxy far far away. What IS that expression we hear bantered about so often?  Oh, yes, "back in the day."  I always feel compelled to ask, "Which day is that?  The fifth of June?  Michaelmas?  The twelfth of Never?" [...]

Recently, I attended a party this summer, and the conversation quickly turned to world travel, and the ensuing stories many of the guests told were about unfamiliar pronunciations, faulty comprehension, and the natural insecurities of traveling overseas or abroad without the certain knowledge of the native language. As it happened, I quickly added, “The United States never had an official federal language.  Still doesn’t.” One lady threw up her hands, while laughing a response, “Well, I speak American.” She eyed me with a look that was hoping for a similar response, since we were roundabout the same approximate age. Imagine her confusion when I replied that I spoke English.  Feeling undercut that I had shown her an [...]

Of course, the televised Tonys, a magical pre-summer event for American viewers and lovers of American theater, began with song-and-dance-man Neil Patrick Harris reminding us that Broadway productions are produced and translated into thirteen languages this year alone.  It’s something an average American may well indeed give little thought, but for enamored global audience members, in breathless anticipation of a new play coming to their shore, a translated script means they will see Kinky Boots in Tokyo.  And Tokyo is not the only destination.  It means there is an immeasurable amount of theater-goers who can share the Broadway experience in the Netherlands, South Africa, and Belgium, for example.  How is it done? Translations?  Translations! At Apex Translation [...]

If you think you can't translate or use translation services on a regular basis, think again.  Apex Translations Services know and recognize the inherent differences in regional American English speech.   The  US citizen might be temporarily confounded by a fellow countryman's or countrywoman's speech; however, this is just one consideration our translator services at Apex face with many world-wide languages.  There is British English, American English, and Australian English.  There is English taught in Berlin classrooms, and there is English spoken in Savannah, Georgia.  Apex Translations know these highly detailed and complex differences.  Our translators have intellectual and academic backgrounds which enable the best informed translation.  There is Spanish spoken in Spain, Spanish spoken in Mexico, and [...]