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The Translation Seen Around the World

After Hurricane Sandy, all eyes were on New York City Mayor Bloomberg... or rather, on the sign language interpreter assisting him. He gave a dry speech to update New Yorkers on the latest hurricane news, but it seemed that everyone was more interested in watching Lydia Callis, the sign language translator standing nearby. She was animated, charismatic, bright, and it was impossible to look away. The vibrant feel of great translation carries over to written translations as well. Nobody wants to read drab marketing materials. The public wants ad campaigns to jump off the page, grab them by the heart, and skip merrily beside them towards the nearest product or service. Think of Mayor Bloomberg as a [...]

The Evolution of Translation

International Translation Day just passed thisSeptember 30th. Each year, special recognition is given to St. Jerome, on the day of the patron saint of translation. And on his special day of remembrance, the whole world acknowledges the importance of translating texts from one language to another. Translation is something we have been doing since the dawn of time. The first uttered words spoken by primitive cultures were translations of thoughts and feelings into verbal sounds. The first known written language, Cuneiform, emerged in the 30th Century B.C. and was simply a translation of verbal words to images. Our wholemodern society evolvedaround the premise of translation. We may go about our day without realizing it, but, at each moment, [...]