Understanding Cross-Cultural Business Attitudes
Whether you are preparing training material for your international teams or creating a new advertising campaign, contrasting approaches to business must be kept in mind, for example:
► In India, hierarchy within a company hierarchy within a company, social status, and exclusivity are very important.
► In China, the acts of saving, giving, or losing face define a culture of humility, respect, and sincerity.
► In Europe, the rise of digital startups in recent years has resulted in greater emphasis on a relaxed, less-formal work environment.