Cultural Competence Is a Key
Enabler of Organizational Growth
When working in international settings, developing a corporate culture that includes team
members from various cultural backgrounds can be fascinating and very productive, but it also
requires cultural competence. Each country is unique, and its culture has developed over hundreds
or even thousands of years. This means that values, cultural norms, and belief systems are deeply
ingrained in the people.
Apex knows what it takes to find the right words for any occasion and topic for any given audience
or target group with a specific cultural orientation. This competency is derived from an understanding
of cognitive psychology, linguistics, and anthropology. Symbols, metaphors, images, and idioms are often
used as shorthand for experiences, emotions, and parts of communication that would otherwise require
longer explanations. However, there is often no direct translation for these verbal elements in other
languages. Let Apex overcome this challenge for you and develop the right content for your brand
and target audience.
For more information, please read our DC Aviation Case Study.