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CULTURAL
COMPETENCY
CONSULTING

DON’T GET LOST IN TRANSLATION…

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Cultural Competence Is a Key Enabler of Organizational Growth

When working in international settings, developing a corporate culture that includes team members from various cultural backgrounds can be fascinating and very productive but it also requires cultural competence. Each country is unique, and its culture has developed over hundreds or even thousands of years. This means that values, cultural norms, and belief systems are deeply ingrained in the people. Culturally sensitive translation is not simply a question of exchanging a word for the same one in another language. It is an art that requires sensitivity to many aspects. Cultural competence is the ability to understand, communicate with, and effectively interact with people across cultures. With regard to the translation of your documents, it means knowing the appropriate words for the occasion, topic, or target group in a given culture under a given set of circumstances.

Success in Business Is Propelled by a Culture of Transformation and Sustained by Fidelity to Your Values

Understanding Cross-Cultural Business Attitudes

Whether you are preparing training material for your international teams or creating a new advertising campaign, contrasting approaches to business must be kept in mind, for example:

► In India, hierarchy within a company hierarchy within a company, social status, and exclusivity are very important.
► In China, the acts of saving, giving, or losing face define a culture of humility, respect, and sincerity.
► In Europe, the rise of digital startups in recent years has resulted in greater emphasis on a relaxed, less-formal work environment.

Consideration of Cultural Values

► Saving face
► The role of women
► The concept of family
► Gender-specific/neutral language
► Formal and informal language
Mistranslations due to insensitivity to the significance of cultural intricacies can doom a company’s chance of success in some countries. What is understood as humor in one country can be considered embarrassing or offensive in another.

Cultural Competence

“Competence” means to adeptly function as an individual or an organization within the specified context. Thus “cultural competence” means taking into account the cultural beliefs, behaviors and needs of team members, customers, and the community. This knowledge about the parties involved is then integrated into specific standards, policies, practices, and attitudes to increase the quality of services. The end result is better outcomes for your organization.

Linguistic Competence

Cultural competence cannot be replaced by machine translation.
Whether you need to prepare materials for international teams or a foreign market, our linguists are here to help you always use the right words.

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Free Sample

Allow Apex to offer you a free sample translation of about 150–200 words using the texts and languages of your choice. This sample will provide you with a perspective on our translation quality and style before you place an order with us. If you would like to discuss your project needs with us, contact us, and we will call you at your convenience. Tell us about your translation project!

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“Every human is like all other humans,
some other humans, and no other human.”

– Clyde Kluckhohn, American Anthropologist

Passion for Quality

DC aviation is an operator of one of the largest and most modern business jet fleets in Europe and relies on Apex Translations to translate press releases, marketing documents, and other culturally sensitive documents into foreign languages.

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What Our Customers Are Saying

See what clients say about Apex’s translation services, DTP, and localization services. As part of our ongoing commitment to improving quality, we have partnered with an independent review site to collect customer feedback.

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